Village Brand Toolkit

BRANDING TOGETHER MAKES VILLAGES MORE MIGHTY

Providing resources that help villages make a greater impact is one of the highest priorities of Village Movement California. This Village Brand Toolkit — focused on amplifying villages’ local marketing and communications — covers both the visual and verbal dimensions of your village’s brand, because how you look and how you sound are equally important.

In partnership with Mission Minded, a branding firm that works exclusively with nonprofits, Village Movement California has developed a set of powerful tools to help you reach the hearts and minds of your target audiences.

We know that many villages don’t have the resources to develop a consistent visual identity or find the right words to describe what a village is and why it matters. Here you’ll find a complete system — from logos, colors, and photography to key messages, positioning language, and a one-minute village story that works for any audience.

Whether you are just launching or strengthening an established village, these tools are ready to use today.

 

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Here is an 8.5 x 11 one-sheet handout example in PowerPoint for outreach and community tabling

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This is a double-sided 5.5 x 4.25 postcard template in PowerPoint for new member and volunteer recruitment.

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For questions or additional support, please contact Patrick Shandrick, Communications Manager at patrick@villagemovementcalifornia.org.

Ashby Village members are clowning around

Member Spotlight

Ashby Village

With 600 members and volunteers, Ashby Village is a warm, welcoming community, rooted in connection, social support and a spirit of resiliency. We draw strength from one another to live our lives with vitality and joy. Given our Berkeley roots, we are socially active, too, advocating for policies to make our city age-friendly.