Village Brand Toolkit

BRANDING TOGETHER MAKES VILLAGES MORE MIGHTY

Providing resources that help villages make a greater impact is one of the highest priorities of Village Movement California. This Village Brand Toolkit, focused on amplifying villages’ local marketing and communications, is just one example of our efforts.

In partnership with Mission Minded, a branding firm that works exclusively with nonprofits, Village Movement California has developed a set of powerful tools to help you organize, prioritize and speak to the hearts and minds of your village’s target audiences.

We know that many villages don’t have the resources to develop a consistent visual identity—the strategic and consistent visual signals that help attract members and supporters. Here you’ll find a system that every village across California can choose to use in their marketing and communications materials and tools.

Village Brand Toolkit

Here is an 8.5 x 11 one-sheet handout example in PowerPoint for outreach and community tabling

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This is a double-sided 5.5 x 4.25 postcard template in PowerPoint for new member and volunteer recruitment.

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For questions or additional support, please contact Patrick Shandrick, Communications Manager at patrick@villagemovementcalifornia.org.

Ashby Village members are clowning around

Member Spotlight

Ashby Village

With 600 members and volunteers, Ashby Village is a warm, welcoming community, rooted in connection, social support and a spirit of resiliency. We draw strength from one another to live our lives with vitality and joy. Given our Berkeley roots, we are socially active, too, advocating for policies to make our city age-friendly.