Scale = Greater Impact
Older Californians represent a powerful demographic.
As the baby boomers who defined the 60s and 70s are now entering their 60s and 70s, they are once again leading the change in societal attitudes about aging. Villages are the hyper-local manifestation of this change. However, only Village Movement California can leverage their numbers and energies to partner with the statewide health care, philanthropic and social service organizations working to change the experience of aging.
Many statewide health networks, pharmaceutical companies, foundations, service organizations and others want to find ways to improve health and wellness as we age. But they need scale to make an impact and don’t have capacity to work with individual villages. By uniting, villages across the state can aggregate their membership with that of all other villages, and partners have a single source to access a critical mass of aging Californians. It’s a win-win proposition: village members statewide have increased services to choose from, and village partners can serve greater numbers through the village network.